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ABSTRACT

The first safe vegetable program of Vietnamese government began in 1996 in an effort to respond to public concern about unsafe food, especially fruits and vegetables. After more than ten years, there are several achievements such as expansion of land area for safe vegetable production and technology transfer in whole country. However, real safe vegetables are far away of the reach of consumers due to many constraints that have not been solved effectively.

The case study was carried out in VinhXuan commune, HungDong district, NgheAn province where safe vegetables develop most early in NgheAn province. The research applies value chain analysis approach aiming at presenting a comprehensive analysis of constraints and opportunities for safe vegetables development in the study site. It contributes to the knowledge on safe vegetable production and distribution for organizations and individuals who want to do business in this sector effectively. In addition, to help readers understand more deeply about the perspective of safe vegetables development in the study site in the context of general development of safe vegetable in whole country, competitive analysis will be presented in the research also.

The research explores many reasons that prohibit the development of safe vegetable in the study site. Members in the supply chains of safe vegetables are facing with many challenges to respond to market demand on safety, safety certification, diversity, price and retail location. However, they can find some opportunities to improve their business in this sector such as proximity, government supports, social capital, etc.

By presenting the results of this case study research, it will be hoped to contribute to the development of safe vegetable not only in the study site or in NgheAn province but also in other areas in whole country.

 

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Bạn đang ở trang: Home Ấn phẩm Luận văn thạc sỹ Le Thi Cam Van (2008) - Challenges and opportunities of safe vegetable development